Reach Kenyans at the moment they decide what to do with their money. Business Radar publishes practical guides, calculators and trackers on loans, savings, tax, jobs, cars and business in Kenya. Readers come to us with a question they need answered now: which lender is licensed, what a T-bill pays this week, what it costs to import a car, or how to pay a bill. That is the moment brands want to be present.
Who Our Readers Are
Our readers are Kenyans making money decisions: salaried workers, small business owners, Sacco members, students and jobseekers. They come to us with a specific question, such as which lender is licensed, what a T-bill pays this week, what a car will cost to clear at Mombasa, or how to pay a bill.
We publish more than 700 articles, guides, calculators and trackers. We share campaign results directly with each advertiser after every campaign.
What We Cover
Our sections include Guides, Finance, SACCOs, News, Education and Banking. We cover loan apps and CBK-licensed digital lenders, investments, insurance contacts and paybills, T-bills versus bonds, unclaimed assets, and online work that pays through M-Pesa, along with bank, Sacco, insurer and SHA offices and contacts.
Tools That Brands Can Sponsor
- Car Import Duty Calculator: built on KRA’s list of 5,277 vehicle values and checked against KRA’s own worksheet.
- T-Bill, MMF and Bond Rates Tracker: weekly CBK auction results and money market fund yields with history.
- Verified Lender Tracker: CBK-licensed loan apps and what they really cost.
- Paybill and contact guides for banks, Saccos, insurers and service providers.
- Sacco loan calculators and other free tools.
Packages
| Package | What you get | Guide price |
|---|---|---|
| Launch Package | Launch news story, an evergreen explainer guide, a sponsored calculator or comparison spot, a newsletter feature, social posts on Facebook, LinkedIn and X, and a results report after 30 days | About KES 150,000–300,000 |
| Always-On Retainer | Monthly sponsored guides, a standing tool sponsorship, lead forms and a monthly results report | About KES 80,000–150,000 a month |
| Branded Calculator | A calculator built for your product, such as a loan, savings or premium estimator, hosted on Business Radar with your branding | Quoted per build |
| Newsletter | Sponsored slots in our weekly email, including Nairobi What’s On | From KES 3,000 per issue |
| Content for Hire | Campaign copy, SEO content, social content and microsites for your own channels, delivered with Ananke Digital | Quoted per brief |
See an example of what a brand receives: Example Launch Content Pack (PDF, fictional brand).
Research and Data: Kenya Money Pulse
Business Radar is the media partner for the Kenya Money Pulse, Ananke Digital’s monthly report on what Kenya’s T-bills, bonds and money market funds pay, built from public data. Read the October 2026 findings.
Our Sponsored and Partner Content Policy
- Every paid item is labelled Sponsored or Partner content at the top, and links are marked as sponsored for search engines.
- Payment never buys a ranking, a review score or a place in our editorial comparisons. Trackers and calculators show the same data for every provider.
- We check the facts a sponsor gives us. We do not publish claims we cannot verify, or endorsements without proof.
- We do not accept unlicensed lenders, pyramid or get-rich-quick schemes, or betting promotions aimed at minors.
- Reader leads are passed on only with the reader’s consent.
- We may decline any placement.
Talk to Us
Tell us your product, launch date and audience. We reply with a plan and a quote within two working days. Email info@businessradar.co.ke or, for content and campaign work, hello@anankedigital.co.ke. Payment is by M-Pesa or bank transfer. Business Radar and Ananke Digital are under common ownership.
Frequently asked questions
How much does it cost to advertise on Business Radar?
Newsletter slots start at KES 3,000 per issue. The Always-On retainer is about KES 80,000 to 150,000 a month and the Launch package about KES 150,000 to 300,000. Branded calculators and content for hire are quoted per brief.
Is sponsored content labelled?
Yes. Every paid item is labelled Sponsored or Partner content, links are marked as sponsored for search engines, and payment never buys a ranking or a place in our comparisons.
Who should advertise on Business Radar?
Brands whose customers are making money decisions in Kenya, such as licensed lenders, Saccos, banks, insurers, fund managers, schools and business service providers. We do not accept unlicensed lenders, pyramid schemes or betting promotions aimed at minors.
How do I book?
Email info@businessradar.co.ke with your product, launch date and audience, or hello@anankedigital.co.ke for content and campaign work. We reply with a plan and quote within two working days. Payment is by M-Pesa or bank transfer.
