In short: Business Radar (businessradar.co.ke) is an independent Kenyan business news and guides website that sells three things to companies in Kenya: clearly labelled sponsored explainers and data guides, branded calculators built on a company’s published rates, and AI-visibility audits that check how ChatGPT, Perplexity and Google AI Overviews describe a brand. Packages start at KSh 25,000 one-off (Starter), KSh 60,000 a month (Growth, 3-month minimum) and KSh 150,000 a quarter (Partner). Enquiries go to info@businessradar.co.ke or the contact form.
Business Radar publishes practical explainers, data guides and calculators for people researching Kenyan companies, money and business. We work with Kenyan companies that want their products, rates and fees explained accurately, wherever customers search: Google, ChatGPT, Perplexity and other AI assistants.
What we offer
- Sponsored explainers and data guides – in-depth articles that answer real customer questions about your products, charges and processes. Clearly labelled as sponsored, fact-checked against your official documents.
- Sponsored or branded calculators – loan, savings, premium, charges or salary calculators using your published rates, with your brand and a link to apply.
- AI-visibility audit – we check how ChatGPT, Perplexity and Google’s AI answers describe your brand, list what they get wrong or leave out, and recommend content fixes so accurate information is easier for them to find.
- Quarterly data-report sponsorship – put your brand on a quarterly Kenyan data report (for example bank charges, loan rates or Sacco dividends). Our editors keep full control of the data and findings.
- Newsletter and WhatsApp digest sponsorship – a labelled sponsor slot in our business news digests.
Packages
Starter – KSh 25,000 (one-off)
- 1 sponsored explainer or data guide (1,200+ words)
- Basic AI-visibility check across ChatGPT, Perplexity and Google
- 1 newsletter or WhatsApp digest mention
Growth – KSh 60,000 per month
- 3 sponsored explainers or data guides a month
- 1 branded calculator (built once, rates updated monthly)
- Full AI-visibility audit with written recommendations
- 4 digest sponsor slots a month
- Minimum 3 months
Partner – KSh 150,000 per quarter
- Lead sponsor of one quarterly data report
- 6 sponsored explainers or data guides over the quarter
- Branded calculator plus quarterly AI-visibility re-audit
- Digest sponsor slots throughout the quarter
Prices exclude VAT where applicable. Custom scopes are available on request.
Our editorial standards
- All paid content is clearly labelled as sponsored.
- We publish only facts we can verify from official sources. No made-up figures or reviews.
- We don’t guarantee rankings or AI citations. Nobody honestly can.
Frequently asked questions
What is an AI-visibility audit?
An AI-visibility audit is a written check of how ChatGPT, Perplexity and Google AI Overviews answer the questions your customers ask about your company, products, rates and fees. Business Radar records what each assistant says, marks what is wrong, outdated or missing, and recommends content fixes so accurate information is easier for those tools to find.
Can you guarantee that ChatGPT or Google will recommend my company?
No. No one controls what AI assistants or search engines show. Business Radar publishes accurate, well-sourced pages that these tools can read and cite, and reports honestly on what changes.
Is sponsored content labelled?
Yes. Every paid article, calculator and digest slot is marked as sponsored. Facts are checked against your official documents and public sources before publishing.
What is a branded calculator?
A branded calculator is a loan, savings, premium, charges or salary calculator on Business Radar that uses your published rates, carries your brand and links to your application page. Rates are updated when you publish new ones (monthly on the Growth package).
How long does a sponsored guide take?
Once the scope is agreed and you have shared the source documents, a sponsored guide is usually ready for your review within a few working days. You approve the facts before it goes live.
How do I pay?
By M-Pesa or bank transfer to Equity Paybill 247247, account 0240171225455, after the scope is agreed in writing. International clients can ask for PayPal details.
How to pay
M-Pesa / bank: Equity Paybill 247247, account number 0240171225455. Please pay only after we’ve agreed the scope in writing.
Get started
Tell us about your company and what you’d like to achieve through our contact form. We’ll reply with a proposed scope.
