Updated 14 November 2026
OMC market share in Kenya is led by Vivo Energy Kenya, which sold 1.25 million cubic metres of imported fuel locally in the year to June 2026, a 19.70% share. TotalEnergies Marketing Kenya followed with 14.12% and Rubis Energy Kenya with 14.04%, so the top three oil marketing companies (OMCs) held about 48% of the market. The other 151 registered OMCs shared the rest. The figures come from the Energy and Petroleum Regulatory Authority’s (EPRA) statistics report for 2025/26, and this page sets out the full ranking, the leaders for petrol, diesel and jet fuel, and what the numbers say about competition.
Updated 14 November 2026. Source: EPRA Energy & Petroleum Statistics Report for the year ended 30 June 2026, section 6.5 and Table 6.6. Shares are by local sales volume of imported products, in cubic metres.
On this page
In this guide
- OMC market share at a glance
- Full ranking of oil marketing companies by market share
- Petrol (PMS) OMC market share
- Diesel (AGO) OMC market share
- Jet fuel OMC market share
- How competitive is the OMC market?
- What OMC market share means for business
- How EPRA measures OMC market share
- Why OMC market share shifts
- Frequently asked questions
OMC market share at a glance
| Item | 2025/26 |
|---|---|
| Registered OMCs (June 2026) | 154, up from 146 |
| Total local sales of imported products | 6,330,508 m³ |
| Market leader | Vivo Energy Kenya, 19.70% |
| Top three combined | About 47.9% |
| Petrol leader | Vivo Energy Kenya, 20.37% |
| Diesel leader | Vivo Energy Kenya, 23.35% |
| Jet fuel leader | Rubis Energy Kenya, 33.60% |
| Market concentration (HHI) | 0.0891, down from 0.0981 |
Full ranking of oil marketing companies by market share
| Rank | OMC | Local sales (m³) | Share |
|---|---|---|---|
| 1 | Vivo Energy Kenya Limited | 1,246,943 | 19.70% |
| 2 | TotalEnergies Marketing Kenya Plc | 894,088 | 14.12% |
| 3 | Rubis Energy Kenya Plc | 888,773 | 14.04% |
| 4 | Ola Energy Kenya Limited | 225,266 | 3.56% |
| 5 | Hass Petroleum Kenya Limited | 217,585 | 3.44% |
| 6 | Galana Energies Limited | 212,012 | 3.35% |
| 7 | Be Energy Limited | 196,713 | 3.11% |
| 8 | Stabex International Ltd | 179,577 | 2.84% |
| 9 | Vitalac International Limited | 152,337 | 2.41% |
| 10 | Petro Oil Kenya Limited | 151,611 | 2.39% |
| 11 | Kengas Kenya Limited | 134,493 | 2.12% |
| 12 | Lake Oil Limited | 118,885 | 1.88% |
| 13 | Astrol Petroleum Company Limited | 110,254 | 1.74% |
| 14 | Towba Petroleum Company Limited | 105,264 | 1.66% |
| 15 | Aftah Petroleum (K) Ltd | 104,942 | 1.66% |
| 16 | Dalbit Petroleum Limited | 104,046 | 1.64% |
| 17 | E3 Energy Kenya Limited | 98,318 | 1.55% |
| 18 | Tosha Petroleum (Kenya) Limited | 97,110 | 1.53% |
| 19 | Gulf Energy Holdings Limited | 71,291 | 1.13% |
| 20 | Fossil Supplies Limited | 69,537 | 1.10% |
| – | Others | 951,465 | 15.03% |
| – | Total | 6,330,508 | 100% |
The gap between the big three and the rest is wide: fourth-placed Ola Energy sold about a quarter of Rubis’s volume. Below the top three, the next 17 marketers each hold between 1.1% and 3.6%, and the long tail of smaller firms together accounts for 15%.
Petrol (PMS) OMC market share
| OMC | PMS share |
|---|---|
| Vivo Energy Kenya | 20.37% |
| TotalEnergies Marketing Kenya | 14.29% |
| Rubis Energy Kenya | 11.38% |
| E3 Energy Kenya | 3.83% |
| Vitalac International | 3.62% |
| Petro Oil Kenya | 3.55% |
| Ola Energy Kenya | 3.13% |
| Kengas Kenya | 2.84% |
| Astrol Petroleum | 2.64% |
| Aftah Petroleum | 2.54% |
| Others | 31.76% |
In petrol, OMC market share is spread widely. Petrol is the most fragmented product, with almost a third of volumes sold by firms outside the top ten. Smaller independents with many forecourts in towns compete hardest here.
Diesel (AGO) OMC market share
| OMC | AGO share |
|---|---|
| Vivo Energy Kenya | 23.35% |
| TotalEnergies Marketing Kenya | 14.74% |
| Rubis Energy Kenya | 10.77% |
| Galana Energies | 5.25% |
| Ola Energy Kenya | 3.75% |
| Dalbit Petroleum | 2.67% |
| Hass Petroleum Kenya | 2.39% |
| Kengas Kenya | 2.20% |
| Petro Oil Kenya | 2.19% |
| Vitalac International | 2.17% |
| Others | 30.56% |
Vivo’s lead is largest in diesel, the fuel used by trucks, buses, farm machinery and generators, where large commercial and fleet contracts matter.
Jet fuel OMC market share
Jet A-1 looks very different. Rubis Energy Kenya dominates with 33.60%, followed by Be Energy (14.09%), Hass Petroleum (13.14%), Stabex International (12.94%) and TotalEnergies (11.84%). Vivo Energy has only 4.82% and Ola Energy 4.27%, with Finejet (1.72%), Jaguar Petroleum (1.42%) and Costalina Energy (0.36%) further back. Jet fuel is sold mainly at Jomo Kenyatta and Moi international airports under airline supply contracts, which explains the different line-up.
How competitive is the OMC market?
EPRA measures concentration with the Herfindahl-Hirschman Index (HHI). For the downstream petroleum subsector it fell to 0.0891 in 2025/26 from 0.0981 a year earlier, which EPRA describes as reduced dominance of the top three and healthy competition. The number of registered OMCs also rose to 154 from 146. An HHI below 0.10 is generally read as an unconcentrated market.
Pump prices, however, are set by EPRA’s monthly price review rather than by competition, within maximum caps. See our latest EPRA fuel prices for November 2026 for the current caps.
What OMC market share means for business
- Fleet buyers: the top three have the widest station networks and fuel card schemes, but mid-sized marketers often offer better credit terms on bulk diesel.
- Investors: TotalEnergies Marketing Kenya is the only one of the top three listed on the Nairobi Securities Exchange; see our TotalEnergies Kenya dividend history.
- New entrants: eight new OMCs registered in the year, a sign that licensing remains open; LPG and autogas dealers have their own EPRA registers, such as the LPG autogas register.
How EPRA measures OMC market share
EPRA bases OMC market share on each marketer’s local sales volume of imported petroleum products, measured in cubic metres. That covers petrol, diesel, kerosene and jet fuel sold within Kenya. It does not count transit volumes that pass through Kenya to Uganda, Rwanda, South Sudan and other neighbours, and it does not count LPG, which EPRA reports separately. Because the measure is volume rather than revenue, a marketer that sells a lot of cheaper bulk diesel to fleets can rank higher than one with fewer but busier retail forecourts.
Much of Kenya’s fuel is imported under the government-to-government arrangement, which EPRA’s report tracks by country of origin. Marketers then sell it through their own stations, dealer-owned stations and direct supply contracts. A marketer’s share therefore reflects its station network, its commercial customers and how much product it secures, rather than how cheaply it sells at the pump.
Why OMC market share shifts
Shares move from year to year for a few reasons. New stations and dealer sign-ups add volume; mining, construction and transport contracts can swing diesel numbers; and airline tenders decide who wins jet fuel. Smaller marketers have also grown by buying or branding independent forecourts in fast-growing towns. If you are choosing a supplier for a business, ask for the terms on credit, delivery and fuel cards rather than relying on market share alone, and compare at least two quotes from different tiers of marketer.
Frequently asked questions
Which oil company has the largest OMC market share in Kenya?
Vivo Energy Kenya, with 19.70% of local sales of imported fuel in 2025/26, about 1.25 million cubic metres.
How many oil marketing companies are there in Kenya?
EPRA counted 154 registered OMCs as of June 2026, up from 146 a year earlier.
Who leads the jet fuel market in Kenya?
Rubis Energy Kenya, with a 33.60% share of jet fuel sales in 2025/26.
What share do the top three OMCs hold?
About 48%. Vivo Energy (19.70%), TotalEnergies (14.12%) and Rubis (14.04%) together hold roughly 47.9% of the market.
Is the Kenyan fuel market competitive?
EPRA says yes. Its HHI measure fell to 0.0891 from 0.0981, showing reduced dominance by the largest players.
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