A free search visibility scorecard lets Kenyan small businesses check, in a few minutes, whether ChatGPT, Gemini and Google’s answer boxes have enough clear facts to describe them. Nairobi web, SEO and automation studio Ananke Digital released the Search Visibility Scorecard on 10 November 2026. It turns twelve yes-or-no statements into a score out of 100 and lists the owner’s three most valuable gaps first.
Why an search visibility scorecard now
More customers now ask an assistant, not just a search box, which shop, clinic, school or service provider to use. Assistants such as ChatGPT, Gemini, Perplexity and Copilot can only describe a business well when the basic facts about it are consistent and easy to read online. Many small businesses have never checked those foundations. Our explainer on how to check what ChatGPT says about your brand covers the manual test; the search visibility scorecard is a quicker self-check of the groundwork.
What the search visibility scorecard checks
The owner ticks each statement that is true today. The twelve items and the points the studio gives each are:
| Check | Points |
|---|---|
| Business name, phone and address identical on the site, Google Business Profile and directories | 12 |
| Google Business Profile claimed, verified and up to date | 10 |
| A clear about or contact page saying what the business does, where and for whom | 10 |
| Each main service has its own page with prices or a starting point | 10 |
| Pages answer real customer questions near the top | 10 |
| Recent customer reviews on Google or another public site | 8 |
| Structured data (Organization or LocalBusiness, FAQ) on the site | 8 |
| robots.txt does not block wanted search or assistant crawlers | 8 |
| Fast, readable on a phone | 8 |
| XML sitemap submitted to Google Search Console | 6 |
| Mentions or links from credible sites | 6 |
| Key pages reviewed in the last six months | 4 |
Scores of 80 and above count as strong foundations, 55 to 79 as partly visible, 30 to 54 as hard to find and below 30 as mostly invisible. The tool page says the weights are the studio’s “own judgement” of what matters for a small Kenyan business, not a published standard.
What the score cannot tell you
The page is candid about limits. The search visibility scorecard does not test whether any assistant actually mentions a business, and it says nobody can guarantee a ranking or an assistant recommendation. There is also no paid placement in assistant answers, according to the page. The tool is free, needs no sign-up, and the score is calculated in the browser with nothing sent to the studio.
Ananke Digital sells SEO and assistant-search audits, so the scorecard doubles as a lead-in to its paid service. For a broader view of providers, see our guide on how to choose an SEO agency in Kenya. The tool is live on the Search Visibility Scorecard page.
Frequently asked questions
Is the search visibility scorecard free?
Yes. It is free, needs no sign-up and runs in the browser, according to the tool page.
Is it the same as an SEO audit?
No. It is a self-check of foundations. An audit tests the live site, profile and mentions and produces a prioritised fix list.
Can a business pay to be recommended by ChatGPT?
No. The tool page says there is no paid placement in assistant answers; accurate, easy-to-confirm facts improve the chances.
Does the scorecard store my answers?
No. The score is calculated in the browser and nothing ticked is sent to the studio.
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